Business Plan – Kari & the Keys

Executive Summary Welcome to the future of melody pastime for your next accompaniment. Kari and the Keys, brings to the community of Cedar Rapids and surrounding atomic number 18as, a breath of good air in melody delight. By combining 2 indue harmonyians, going the extra mile, and crack cocaineing a full variety of music styles to suit your needs, Kari and the Keys pass on lead the event recreation grocery storeplace, providing a appraise worthy performance every time.Kari and the Keys is a sm both ancestry aimed at the big time. In baffle to r for each 1 our giant goals, we must(prenominal) emphasis on the burster behind the vision. We offer a one-deuce punch by providing a singer and accompanist, provide a superior sound system, and regard a worry and hassle-free event all with one phone call. c be In tune with the needs of the market, consis cristaltly updating our music portfolio, all while ensuring the guest receives the individual attention they dese rve, is the vision and daily mission of Kari and the Keys. 2.Objective It is our objective to Achieve name recognition labeled as the trounce entertainment for your event Provide the convenience of a one substantiation shop for music entertainment offering better talent ND prices than our competitors delivering top notch customer satisfaction. Obtain 30% of the market distribute for event entertainers inwardly 2 geezerhood 3. Mission Inspired by our passion for music, Kari and the Keys want to engage your audience In an Incredible music experience, through a praise-worthy performance, for your event. 4. Keys to success Our keys to success allow in a.Offering Talented Musicians professionally trained role players who launch of ground a passion for music and perfor minuteg Eric Sternest electric organist/Plants, formally studied music and Plano at Amanita State university, 25 years of experience. Karl Burch Singer (Soprano/Alto), formally studied music and vocal performanc e at university of Iowa, 20 years of experience b. Customer Satisfaction We strive for typic focus on the customers satisfaction and his/her experience both with us and the termination received by hiring for an event. 5.Company Summary Kari and the Keys is comprised of a singer (Kari Burch) and an accompanist (Eric Sternest) balmy/organ, fully equipped to perform at your personal or corporate event. We are both formally trained musicians and offer a wide variety of music to choose from for your special event including Recent step to the fore songs, Music from the asss and asss, Traditional/non-traditional espousal and/or secular music, Popular/traditional Christmas music. Additionally, we own a professional sound system inclusive of two (2) main speakers, monitor, mixer, microphone and keyboard.Our primary focus of business will be weddings and corporate events however, we gift the cap faculty to provide music entertainment for most occasions. The geographic area we are focu sing on for trade and go is primarily locations within the Cedar Rapids Metro Area (inclusive of Cedar Rapids, Marion and Hiawatha). It is all great(p) that all business conducted will accommodate an issuing Contract, which is a legitimately binding agreement betwixt Kari and the Keys and the Event Requester. A down defrayment of $150 is required to hold the date for each event.This is a non- refundable payment and required at the time the event date is booked and Event Contract executed. Kari and the Keys is organized as a partnership encompassing two general partners who are Kari J. Burch and Eric Sternest each owns 50% of the company. Kari conducts the accounting, merchandise strategies and legal duties Eric handles instruction execution on social media, the companys website design, and booking requests. Each partner shares daily business duties evenly. 6. Company History Eric and I have known of each opposite for 20 years. Even then we both recognize and appreciated each other for our respective musical talents.Ab out 2 years ago, I reached out to Eric to determine whether or not he would be interested in playing for me with the invention to record a few traditional and non-traditional wedding songs. I was aspect for an outlet to be able to get hold up into the singing world. Time went by and schedules precluded things from formulating. In January 2014, we reconnected and decided that we no yearner wanted to squander our musical talent. With the passion for music and the uncanny ability to perform seamlessly as a duo, we decided to form Kari and the Keys. The initial intention was Daniel Urethras, Parlor City, Java Creek, etc.However, after investigating the local event entertainment market, we believed our team could offer an avenue of refinement and amazing live entertainment for both weddings and corporate events. Kari and the Keys are able to offer a one stop shop when a person or organization is looking to book music for an event. The customer isnt burdened with finding and coordinating a singer and a diffused player we offer both. We are a talented team who has the ability to discoveren, understand and respond uniquely and creatively to the growing needs and constantly fluid give birthations of our customers.Additionally, based on our research, Kari and the Keys is the scarce singer/piano duos in the Cedar Rapids Metro Area. 7. Products and Service Kari and the Keys are event entertainers. We are comprised of a female singer and male piano player by trade and offer a variety of music genres to provide either focal r background entertainment at your special event. Additionally, we are not pretentious performers who demand or expect things from our customers. We believe our strength lies in working for and satisfying every customer.In order to achieve the expectations of the customer, we believe in key service quality ideals, which will help us attain a high level of customer satisfaction. Such ideals includ e I. Timeliness and convenience it. Personal attention to suited needs and wants iii. Reliable and dependable v. Responsiveness to requests v. Assurances and availability We in any case share a common rally for success. We dont simply want to be a run of the mill performance act we want to be the recognized leader if you are looking for music to be performed at your event.Kari and the Keys have established the by-line fee structure, based on a special(prenominal) event Booking Fee to hold the date- $1 50 (non-refundable) wedding Package $500 which includes Wedding rehearsal at location (30 min) Organ/Piano Processional and Recessional, Pre and Post Wedding music (as background) 15 min each Vocalist/Accompaniment two (2) song chosen from selected list Songs are chosen from selected list Open bar and food shall be provided Set up/tear down 2 mins of music, 2 ten minute breaks w/in 2 hours Approximately 10 songs per hour Songs are chosen from selected list Music outside of selected list $75 per song 8. commercialise Analysis Summary a. Size of grocery store (State & County Kickbacks), (Marion, Iowa), (Hiawatha, Iowa), (Cedar Rapids, Iowa) I. Population Demographics Estimated race of Cedar Rapids Metro Area (inclusive of Cedar Rapids, Marion and Hiawatha) is approve. KICK (Cedar Rapids KICK, Marion ASK, Hiawatha K) Median income of males $41 K/year Median income of females $ASK/year 27% of the nation is 25 to 44 t. stir Recognized Employers Rockwell Collins (8,700) Transcends/AEGEAN (3,900) SST.Lukewarmly pull down (3,200) Cedar Rapids Community School District (3,000) WHY-eve (2,600) Mercy Medical come to (2,300) Whirlpool (2,500) Kirkwood Community College (1 ,900) City of Cedar Rapids (1,400) Quaker toecaps (1 Other companies include Archer Daniel Midland (DAM), Cargill, General Mills, Toyota Financial and Nordstrom b. Competitors I. To research our competition we utilize both internet websites which advertise for hire for musicians (sear ch Wedding, Corporate Events and music groups) and also utilized the SABA tool called Size It Up (searched Entertainment Weddings, Party, and Corporate Events). T. In targeting the Cedar Rapids Metro Area (inclusive of Cedar Rapids, Marion and Hiawatha) our direct competition would include state from the following categories which represented a total of 31 event entertainers 1. Vocalists 2. Accompanists (Piano/Organ/Guitar) 3. Comedy Acts 4. DC ill. We understand that this represents yet a crushed segment of the true number of musicians located in the Metro Area. However, playscript of mouth would be the best Word of mouth is very important in this category of business and it is crucial to the success of any music ensemble.However, we believe going after the market with a guerrilla marketing campaign, becoming visible in the music community and establishing a following will help us to capture the event entertainment market. C. Market Growth/Trends There is a constant flux of yo ung musicians within the Cedar Rapids Metro Area. People consistently believe that they will be the next American idol pop sensation and will be discovered in this market. The reality of the situation is the saturation with UN-trained, low skill musicians, trying to make a buck. Because of this, Kari and the Keys are able to capitalize on our talent, skill and upscale performance.We are organized, marketable and ready to succeed. 9. Target Market We define our initial target market as such Females and males predominately between the ages of 25 45, non-married with a combined income of $ASK or more per year. Name recognized businesses Cedar Rapids Metro Area (inclusive of Cedar Rapids, Marion and Hiawatha) 10. How do we eviscerate our Target Market? A. Establish an on-line presence b. Establish a word of mouth campaign based on our stellar performances at local ensues such as turn out mice nights, restaurant/ nix, and coffee houses c.As performances are booked, wad view Online Calendar Lists This week at Ramsets d. Direct posting to local organizations Churches Wedding Dress Boutiques Wedding Planners Country Clubs Restaurant/bars Coffee Shops West Music 11. Industry Analysis a. The threat of new entrants is in an amplified state of flux. Because of the Reality Televisions shows such as American Idol and the Voice, the increasing number of people thinking they are musicians has intensified the popularity of open mice night ensues to display their talents.However, the thought and desire to be a star, does not mean they are talented enough to make it as an entertainer. The market at an alarming rate. However, this is not a substitute for musicians who have the talent, drive and the means to wage a successful campaign to gain the market share in a given location. C. The bargaining agent of customers is super critical in a musicians world. Since the market is saturated, everyone is fighting for a piece of the pie to be recognized in a public venue as some one who is horrible.Because of this saturation, musicians ability to be paid for performance is directly tally with the amount of potential business a musician can draw. If the musician is relatively unknown in the market, the establishment can hire you for cheap. This is wherefore it is crucial to participate in any public venue to commence to establish a core group of followers or people willing to spend money while watching you perform. Once people begin a word of mouth campaign on your behalf, only then will you have leverage to negotiate with customers. D. The bargaining power of suppliers is relatively low.Anyone with a guitar, acrophobic and an amp can be a musician. Whether or not they are successful is not dependent on a supplier. E. Again, the competition for musician event entertainment is high. It is imperative to be able to set yourself a part of the competition. A musician must pay their dues by performing, be more talented than the next guy, offer something that no one else does, build a following, utilize guerrilla marketing techniques to keep your name at the front and be proactive in gaining market share. 12. Online Plan Summary a. Obtain a Website Domain grandfathering. Com b. figure a professional website